San Francisco, CA, July 25, 2011—Mashery, the world's leading provider of API management and strategy services, today announced Mashery I/O Docs, a new tool that speeds developer activation and shortens development cycles by leveraging beautifully designed, interactive API documentation.

With APIs surging in popularity—Gartner predicts* "by 2014, 75 percent of the Fortune 1000 will open public APIs"—companies want to make it faster and easier for developers to access their content. Mashery I/O Docs achieves this goal with a clean, powerful interface for executing live API calls right within API documentation. Think API docs meet testing and debugging, all in one convenient place. The result is less time toggling, cutting, and pasting—and more time coding great apps.

"Mashery I/O Docs helps our developers and partners build great apps faster," says Matt Thomson, VP of Platform at Klout, which recently surpassed two billion monthly API calls and went live with Mashery I/O docs at http://developer.klout.com/iodocs. "They make our API documentation both interactive and inviting." Book marketplace Alibris and real-time media service Fanfeedr - also recently switched to Mashery I/O Docs for their API documentation.

Increasingly, forward-thinking API providers such as Wordnik and Posterous are moving away from documentation as staid technical manuals and embracing interactive, engaging formats. In surveys that Mashery conducted at SXSW and other events, developers consistently cited poor API documentation as a major obstacle to getting started with an API. They also shared negative experiences with API testing tools that require cutting and pasting keys. With Mashery I/O Docs, API keys are input automatically for logged-in developers.

"Creating useful and clear API documentation can be challenging," says Mashery director of product management Neil Mansilla. "Mashery I/O Docs makes it easy to offer a powerful, interactive API learning experience."

Mashery I/O Docs delivers a number of benefits for API providers:

• - Clear API documentation, testing, debugging and exploration, all in one place
• - Shorter time to a developer's first API call
• - Faster application development
• - Reduced tech support
• - A powerful channel for internal tech support, QA and tech writers to communicate API changes
• - Assurance that API documentation reflects current API versions
• - Clean, beautiful API documentation design

API providers who want to know more about Mashery I/O Docs can visit http://mashery.com/solution/iodocs/. Developers who want to play with Mashery I/O Docs can sign in to the API Explorer at the Mashery API Network (developer.mashery.com). The Mashery API Network is an open data commons of over 50 RESTful APIs that developers can access with their Mashery ID. With over 115,000 developers and 30,000 active applications, the Mashery API Network helps developers get started with APIs quickly and overcome common pain points during app development.

About Mashery
Mashery's API management tools and strategic services help companies connect with customers and partners in a changing digital world by extending reach across devices, markets and the Web. Mashery leads the industry with a holistic approach for API initiatives-from setting platform strategy and measuring business objectives to the heavy lifting of providing and managing infrastructure to facilitating relationships with our 50,000-strong network of Web and mobile application developers. Having worked with over 100 leading brands to power more than 10,000 apps, Mashery's knowledge, experience and proven strategies enable companies to focus on their core business while driving sales, building new revenue channels and realizing faster time-to-market for innovative applications. Mashery was founded in 2006 and has built an impressive list of clients that include Best Buy, Netflix, and The New York Times. For more information, visit www.mashery.com.