When it comes to brand websites, 90% of your customers are browsing anonymously or via unrecognizable devices — making it impossible to capture first-party data to create highly targeted, personalized marketing experiences.
But what if you could capture the thousands of unknown consumers or anonymous users that land on your site, create a personalized site experience, and sync them to paid advertising channels like Google Ads, TikTok, and Facebook across their entire journey? With Simon Data’s newest features, you can.
Amplify your reach with Simon Anonymous+
Meet Simon Anonymous+, the first solution to resolve identity across every customer touchpoint using the power of the Cloud Data Warehouse (CDW). It pairs the Simon CDP with enhanced ad integrations to help you target anonymous users, manage your paid media strategy across unknown and known audiences, analyze your campaign success, and improve your Return on Ad Spend (ROAS) — all directly from within Simon.
Simon Anonymous+ uses an Identity Graph to link anonymous visitors with various identifiers like HEMS and MAIDS. This connection empowers you to target these previously unreachable audiences by creating hyper-personalized campaigns, bridging the gap between unknown visitors and loyal customers, and amplifying match rates in downstream channels.
It can even personalize the site of a customer’s second visit based on their actions on their first visit, delivering an enhanced and more meaningful customer experience.
Beyond identification, Simon Anonymous+ unifies your paid and owned channels, ensuring a cohesive and engaging brand experience through our Journey builder and activation tools so marketers can take a customer-centric approach to enhance efficiency and impact across various advertising platforms.
Additionally, Simon Anonymous+ refines your marketing measurement by providing consistent identifiers across the entire customer lifecycle and pairing it with our experimentation suite. This, combined with direct integrations with CDWs and Marketing Measure platforms, allows for precise tracking and optimization of your marketing strategies, turning every interaction into an opportunity for customer growth and engagement.
Over the past few months, our customers have been excited to delve into Anonymous+. The results they’ve seen so far? An 80% increase in ROAS and a 98% bump in ad revenue, in addition to the typical 150% surge in social media revenue they usually experience using Simon Data’s CDP.
Simon Anonymous+ has also aided our customers in streamlining workflows and amplifying their reach by increasing the number of channels they can send anonymous audiences to, ultimately eliminating wasted dollars on underperforming audiences while maximizing their downstream audience.
Getting started with Simon Data
Choose Simon Anonymous+ as your all-in-one solution for managing and optimizing campaigns across the entire customer lifecycle to make every customer interaction and marketing investment count.
To get started, request a demo today.