The collaborative solution brings together Kaltura’s proven and successful Cloud TV Platform, with its machine learning enabled Targeted TV technology, with 3SS’ award-winning 3READY front end including highly adaptable UI/UX. The result is a true best-in-class pre-integrated offering which will help content owners, broadcasters and network operators to launch customized, branded IPTV and OTT multiscreen services faster than previously possible.
Drawing on the partners’ expertise, world-class engineering and system design, with the new joint solution, Cloud TV providers can benefit from maximum service monetization potential, while viewers get truly personalized next generation entertainment.
Kaltura Targeted TV technology for deep individual understanding and effective campaign management
Kaltura’s TV platform powers fully-fledged Cloud TV services, including management of all service elements – Business, Data, Experience and IP Video. The platform also has tools that power, manage and analyze user engagement, including authentication, preferences, content discovery, purchases, entitlements, content consumption and campaign interaction processes, all of which the partners have now integrated with 3READY.
From all these, Kaltura’s system collects an abundance of user data which is processed using AI and machine learning models to create a multi-dimensional segment association. Kaltura’s Targeted TV system then recommends relevant content to each user segment, and also enables marketers to target specific user segments with highly effective in-experience promotions that leverage 3READY’s highly functional and intuitive UI. Such segments include likely user content interests, likelihood to purchase certain packages, engage in particular promotions, or to churn.
These segment analyses, an agile commerce and content engine, and 3READY’s tailored dynamic UX with flexible layout and UI, optimized for all platforms (STB, smart TV, mobile, web and games consoles) with in-app promotion support, all combine to empower the operator to deliver to each subscriber the most appealing content, promotions and business offers.
Ultra-flexible, automated, data-driven 3READY front end for truly personalized viewing on any screen
Award-winning, highly customizable 3READY front end solution incorporating dynamic UI helps service providers to fast-track launches and new feature enhancements for IPTV, OTT, satellite or cable STB and/or mobile. 3READY is highly flexible and pre-engineered to deliver today’s most compelling functional requirements. So an operator can introduce branded services faster with state-of-the-art application architecture ready to customize to business needs.
3READY’s intuitive and adaptive UI helps subscribers easily discover and access compelling content, across content sources, whether on connected TV, set-top box, games console, mobile device or browser.
Content- and commerce-agile solution with real-time experience management
The joint offering enables a targeted and personalized user experience that can balance an operator’s need to promote specific content and business offers with a UI delivering an entirely personalized experience. Consumers will get engaging, content-rich services that can be effectively monetized by any combination of ads, TVOD and SVOD packages using home screen promotions, content recommendations and search suggestions.
3READY delivers operational and cost efficiencies through automated A/B testing of the UI while advanced analytics tell the operator which content and subscriber offers are performing best. Therefore, with the combination of the Kaltura TV Platform and 3READY, the operator can make business decisions which are faster and better-informed.
“We are excited to bring together our Targeted TV offering with the innovative 3READY solution from our partner 3SS,” said Dr. Shay David, Kaltura Co-founder, President and General Manager, Media and Telecom.
“This partnership provides marketers with ground-breaking tools for targeted in-app campaigns and UI adaptability that help increase retention and monetization. The ability to deliver flexible data-enriched TV experiences tailored for each user has moved from dream to reality, and will redefine how people, and our industry, think of Cloud TV,” he added.
“Today’s market is highly competitive, and knowing how to stand out from the crowd is essential,” commented Kai-Christian Borchers, Managing Director of 3SS. “The challenge of achieving this objective in a timely fashion is further compounded by complex technical decisions.”
“Through our partnership with Kaltura, we are taking the uncertainty out of launching new Cloud TV services,” he added. “With our joint offering, the game has changed; providers can start earning revenues faster, using trusted, world-class technology, and provide loyalty-enhancing personalized services to their valued subscribers.”
About Kaltura
Kaltura’s mission is to power any video experience. A recognized leader in Cloud TV, EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform with the broadest use cases and appeal. Kaltura’s Media and Telecom business unit helps telcos and content owners make the transition to a full-fledged Cloud TV service that satisfies the exacting demands of today’s TV viewers. The Kaltura TV Platform features personalized multiscreen access to linear, VOD and time-shifted TV as well as third-party content. It combines advanced monetization options with the ability to scale to millions of viewers anywhere in the world. The adaptability and agility of the Kaltura TV Platform means that companies can experiment with new products and features, analyze performance, and react quickly to changes in viewing behavior in order to optimize engagement and better achieve business goals. For more information visit www.kaltura.com.
About 3 Screen Solutions (3SS)
3SS delivers world-class software solutions to service providers and technology innovators to bring video to any screen. 3SS designs and engineers bespoke front end and back end solutions for TV & Video. The ground-breaking 3READY Android STB + Multiscreen Solution solves broadcasters’ and operators’ challenges while elevating audience engagement, and transforming the economics of multiscreen digital entertainment. With 3READY, branded and custom services can be deployed faster, accelerating revenue flow. 3SS is an acknowledged leader in system integration, app development, UI/UX design innovation and solution architecture. Customers include major satellite, cable, IPTV, OTT and mobile TV operators, including Swisscom, Canal Digital, Com Hem, Vodafone Kabel Deutschland, Liberty Global (UPC, Unitymedia), SES, Eutelsat, and O2/Telefonica. Broadcast customers include ProSiebenSat.1, n-tv and Viacom, among others. www.3ss.tv
For media information, please contact:
Cynthia Ritchie
+44 20 3514 2525