Kaltura, the leading video technology provider, today announced the release of its Advanced Advertising solution, which leverages the company’s partnership and technology integrations with Yospace, a leading dynamic ad insertion provider and SpotX, the global video advertising and monetization platform.
Personalized advertising delivered via a flawless viewer experience, on any device, is an increasingly critical element for any Cloud TV service. The new integrated advertising solution enhances Kaltura’s Targeted TV, which allows user segmentation and targeting to relevant audiences, including specific ad insertion to each segment.
Kaltura’s Advanced Advertising solution provides a modular and scalable way for customers to add frame-accurate, telco-grade advertising flows into their service for both live, VOD, and time-shifted viewing. The new end-to-end solution also includes detailed ad reporting for customers to track their results and adjust their programs accordingly, resulting in seamless transition between content and ads, higher CPMs and increased ARPU for customers.
Gideon Gilboa, Senior Vice President of Marketing and Product, Media and Telecom, at Kaltura, said, “In today’s Cloud TV era, there are various ways for customers to monetize their content and services, however at the end of the day, advertising remains the bread and butter of this industry – therefore we put a direct focus on providing next-generation advertising solutions to our customers. We are delighted to team with the industry’s leading experts in video advertising to provide our customers with best-of-breed cutting-edge advertising services.”
Tim Sewell, CEO at Yospace, said: “Seamless, TV-like stitching combined with more relevant advertising leads to increased viewer engagement, higher view-through rates and, as a result, a higher CPM. I’m delighted that Kaltura has recognized the specialist nature of server-side ad insertion and have chosen to partner with us. The combination of the Kaltura TV Platform together with our SSAI is a winning solution for customers to deliver addressable TV viewing experiences that increase revenue.”
“Our ad decisioning engine powers many millions of ad insertions per day. Integrating with robust platforms like Kaltura helps ensure that we are serving today’s consumers with the most relevant ads, at the right time,” said Allen Klosowski, SVP, Advanced Solutions Group at SpotX. “Addressable TV with the right ads in the right context is a win-win for everyone.”
Kaltura will be hosting joint demos of the newly announced advanced advertising solution with SpotX and Yospace at IBC 14th-18th September. Kaltura will have a booth in hall 2, booth B41. Yospace will have a booth in hall 14 stand G14.
About Kaltura
Kaltura’s mission is to power any video experience. A recognized leader in the Cloud TV, OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform with the broadest use cases and appeal.
Kaltura’s Media and Telecom business unit helps companies make the transition to a fully-fledged Cloud TV service that caters to the exacting demands of modern TV viewers.
The Kaltura TV Platform features personalized multi-screen access to linear, VOD and time-shifted TV as well as third-party content. It combines advanced monetization options with the ability to scale to millions of viewers anywhere in the world. The adaptability and agility of the Kaltura TV Platform lets companies experiment with new products and features, analyze performance, and react quickly to changes in viewing behavior to optimize engagement and better meet business goals. For more information visit www.kaltura.com.
About SpotX
SpotX is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetization solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimizing media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotX’s holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.
Headquartered in Denver, SpotX has nearly 600 employees in 24 offices worldwide including Amsterdam, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more at www.spotx.tv and follow @SpotX on Twitter and LinkedIn.
About Yospace
Yospace is the world’s leading provider of server-side ad insertion (SSAI) technology for OTT. With proven scale, its platform enables one-to-one addressability while delivering a TV-like viewer experience.
In partnership with the UK’s biggest commercial broadcaster, ITV, Yospace was the first company to successfully demonstrate SSAI in a live broadcast stream, in 2012 – an achievement that was recognised by the IBC Innovation Awards. Today, the multi-award-winning platform services major broadcasters across the globe and is widely recognised as both the most innovative and most reliable in scaling to monetize major event traffic.
Customers include: AT&T Entertainment Group in North America; Sky Media, ITV, BT Sport, Channel 4, Sky Deutschland, TV4, Telia and Medialaan in Europe; SonyLIV, Seven West Media, Network Ten in APAC. In 2017, Akamai announced that their dynamic ad insertion capabilities would be exclusively powered by the Yospace platform.