Senior Marketing Manager
ARRIS Group, Inc. (NASDAQ: ARRS) today announced that its Merchandisercontent marketing solution is fully integrated with leading content recommendation platforms: ThinkAnalytics, Digitalsmiths, and other leading recommenders. These key integrations give service providers and content programmers a one-stop solution for marketing their entire catalog of content while utilizing their recommendation platform of choice.
According to the Fourth Annual Media Engagement Barometer by ARRIS, global consumers increasingly desire “their media, their way”: the average consumer using multiscreen services away from home four days a week, and more than a quarter downloading TV programs to their mobile devices every day. With those insights, ARRIS set out to integrate its Merchandiser solution—successfully launched in Europe, and slated for North America in 2014—with the top recommendation platforms employed by the world’s leading service providers.
The result is a leading merchandising solution that lets service providers enhance their On-Demand storefronts to offer personalized recommendations alongside targeted pricing, ads, upgrades and discounts, with support for multiple digital rights management (DRM) systems and multiple screens. In addition, Merchandiser drives impulse purchases and increases average revenue per user (ARPU) through targeted offer incentives on a per-subscriber basis.
“Consumers crave more content, but finding what you want, when you want among the sheer amount of available options can be an overwhelming,” said Neerav Shah, Vice President and General Manager, Multiscreen Infrastructure, ARRIS. ”Our Merchandiser multiscreen solution streamlines user preferences, marketing and promotion processes, and aggregates all linear, video-on-demand (VOD), over-the-top (OTT) and non-video assets including game. Service providers benefit from a new way to monetize multiscreen.”
Deliver Your Media, Your Way: ARRIS Merchandiser Solution
Merchandiser offers a highly scalable multimedia content marketing system built to effectively market the ever-expanding VOD content catalog, including video, music, games, and applications – while intelligently organizing data by user device and customer-defined preferences. This enables service providers and content programmers to:
- Develop powerful pricing and promotional programs that fuel purchase decisions and ongoing loyalty;
- Increase paid VOD starts to drive top line revenue;
- Create bundle incentives for VOD and non-VOD assets;
- Contextually target purchase offerings based on comprehensive user profiles;
- Unify the user experience across multiple devices;
- Automatically support all back office functionalities including fulfillment, billing, DRM, security and settlement of all transactions.
About ThinkAnalytics Recommendations Engine
ThinkAnalytics offers personalized recommendations that are based on the industry’s most comprehensive data and text mining platform. The company’s Recommendations Engine enables broadcasters, pay-TV operators, content and OTT providers to deliver highly personalized TV recommendations that combine multiple sources of data (e.g. linear TV consumption, VOD, DVR, Web, tablets, mobile, social media, etc.) across screens in 17 languages.
ARRIS is a premier video and broadband technology company that transforms how service providers worldwide deliver entertainment and communications without boundaries. Its powerful end-to-end platforms enable service and content providers to improve the way people connect – with each other and with their favorite content. The Company’s vision and expertise continue to drive the industry’s innovations, as they have for more than 60 years. Headquartered north of Atlanta, inSuwanee, Georgia, ARRIS has R&D, sales and support centers throughout the world. For more information: www.arrisi.com
ARRIS and the ARRIS Logo are trademarks or registered trademarks of ARRIS Enterprises, Inc. All other trademarks are the property of their respective owners. © ARRIS Enterprises, Inc. 2013. All rights reserved.