BOSTON, Mass., March 4, 2013 - Optaros, a global digital commerce services provider, today announced the company will lead a digital commerce implementation initiative for Integrated Supply Network (ISN), America's largest independent distributor of automotive and light industrial tools, equipment and supplies.

Optaros will implement the hybris Commerce Accelerator for ISN and integrate it with ISN’s back-office ERP system. The solution will also offer a new B2B commerce solution for ISN’s network of 20,000+ resellers.

"We look forward to working with Optaros and hybris to deploy a one-of-a-kind customer-centric solution for ISN," said Bruce Weber, CEO of Integrated Supply Network. "We believe that the flexibility of the hybris platform, when combined with Optaros' award-winning design, user-experience and integration expertise, will help us achieve our goal to spearhead innovation in our field, and enable businesses to communicate and sell across all channels in a consistent and effective way."

"The hybris Commerce Accelerator for B2B will help us provide ISN with a feature-rich, multi-channel solution that makes it easier to bring new products to market,” said Robert Willms, President and CEO at Optaros.  "We’re extremely happy to announce this partnership and look forward to a long and successful relationship with ISN.”

The ISN implementation comes on the heels of the Optaros/hybris partnership, which was formed in late 2012.

“Optaros has an excellent track record of making its clients successful and we’re thrilled that the company is now a member of the hybris partner ecosystem,” said Steven Kramer, Executive Vice President Sales Americas for hybris. "Our partner-centric model will ensure that both Optaros and ISN receive the channel-optimized support, service delivery, and training they need to maximize their potential for success."

hybris is the world's fastest-growing commerce platform provider, ranked “leader” by both principle analyst firms.

“Adding hybris to our portfolio of digital solutions is a critical step in our mission to provide best-in-class, multi-channel digital commerce solutions to a wide range of clients,” continued Willms. “The partnership builds on our strategy to leverage cutting-edge platforms to deliver technology transformation, and further strengthens our broad-based integration model for customers.”

For more information about Optaros, please visit Optaros.com.

About Optaros
Optaros is an eCommerce-focused technology partner that embraces emerging technologies to deliver solutions that create immersive, loyalty-inspiring and consistent experiences that bridge platforms, devices, location and spontaneity. With the technical capabilities of a systems integrations company, the UX and creative design of an interactive agency, and the insights of an expert commerce consultancy, Optaros delivers outstanding programs for more than 200 clients in the retail, consumer goods, media, healthcare and financial services industries. For more information, visit www.optaros.com, call (617) 227-1855 or email ContactUs@optaros.com.

About ISN

Founded in 1972, Integrated Supply Network (ISN) is America's largest and most complete independent automotive and light industrial tool and equipment specialist. As a Master Wholesale Distributor and Supply Chain Services Provider, ISN employs people building, operational excellence, and customer focus values to help its reseller business partners reach their full potential and succeed.

About hybris

hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers "OmniCommerce™": state-of-the-art master data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 400 companies have chosen hybris, including global B2B brands Nespresso, P&G, Bridgestone, Rexel and Thomson-Reuters, as well as consumer brands Galeries Lafayette, Levi’s, Lufthansa, Migros, Nespresso, Nikon and Toys’r’Us. hybris has operations in 15 countries around the globe. hybris is the future of commerce™. For more information, visit www.hybris.com