John Crowther

John Crowther is an experienced Product Management and Customer Success executive with a proven track record of driving coherent multi-product strategies in B2B SaaS and extensive experience engaging with enterprise customers. He has deep expertise in scaling data-intensive SaaS applications from pre-revenue to over $100M in ARR, particularly through the application of innovative machine learning, optimization, and advanced predictive analytics. Most recently, John served as Vice President of Product Management and Strategy at OneSignal, a leading customer engagement platform, where he successfully guided the company’s transition from a single-product push notification solution to a multi-product omnichannel offering with a sophisticated real-time orchestration layer. Prior to OneSignal, John led the product portfolio restructuring at Inkling, sharpening the company’s focus on a unified product strategy and improving profitability.

John’s background blends rigorous strategic consulting with hands-on, cross-functional operational leadership in high-growth environments. At DemandTec, he played a key role in expanding the product portfolio to $100 million in revenue, contributing to the company’s successful IPO and subsequent acquisition by IBM. He also held a senior leadership role at Eversight, where he drove early adoption of a groundbreaking Promotion Offer Innovation concept that significantly improved the efficiency of trade promotion spending for major consumer goods and retail companies. He began his career in consulting at Charles River Associates and Booz Allen & Hamilton, focusing on consumer products, pricing, and strategy.

John earned his MBA from the Amos Tuck School of Business Administration at Dartmouth College, where he was an Edward Tuck Scholar, and holds a BA in Economics from Duke University.