Unlock seamless segmentation with Simon Data and Snowflake’s new Trade Desk integration

We’re thrilled to announce a brand-new integration between Simon Data and The Trade Desk, powered entirely by Snowflake.

Now, Simon customers can use our no-code application to create segments using Snowflake data and then fulfill those segments to The Trade Desk for programmatic activation. The results are ‌lightning-fast integration without relying on third parties for identity syncing and matching, increased acquisition rates, and better spend efficiency, further boosting the outcomes of your segmented campaigns.

“This is a highly anticipated integration for our customers. It will improve segmentation and workflows within one platform to create a more personalized buyer experience,” said Jason Davis, CEO and co-founder of Simon Data. “We couldn’t be more excited to partner closely with Snowflake and The Trade Desk to deliver an even more powerful CDP.”

Building an integrated ecosystem on top of Snowflake

Simon Data is a fully connected CDP built on top of Snowflake. Our clients have increasingly asked for more integrations and continuous improvements to keep data within the Snowflake ecosystem, greatly reducing the number of vendors and data hops required to create a 1:1 personalized customer experience.

With Simon and Snowflake, all the real-time customer data you need is in one place — providing you with actionable customer insights, a full 360 view of every customer, streamlined workflows with no data bottlenecks, and advanced segmentation to power and optimize your unique campaigns.

“We’re thrilled to collaborate with Simon Data and The Trade Desk on this exciting integration, further solidifying our commitment to building a comprehensive data ecosystem on the Snowflake Media Data Cloud” says Sharice Siegel at Snowflake. “We’re empowering marketers to create truly personalized experiences that drive meaningful results. This is a testament to the power of collaboration and innovation within the data-driven marketing landscape.”

How to get started

Our brand-new integration is now live for Simon Data clients.