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Resources

Resources

Raising Funding

You’ve tested the idea and formed a solid core team – now you need to get financial backing to take your plans to the next level.

Do your homework

  • The investor will do diligence on you – make sure you do diligence on them as well. The best way is to speak with entrepreneurs who have worked with the investors previously. Be sure to call some that don’t appear on the potential investor’s reference list.
  • Investment buys milestones. Ensure that you raise enough money to accomplish significant milestones as quickly as possible, but not more money than you need.

Target the right investors

  • Venture is not right for everyone. Venture capital is meant to back companies that swing for the fences and are likely to have an exit in less than 10 years.
  • Find investors who can add tremendous value beyond capital.
  • Momentum plays a role in raising funding. Make sure that you approach the right investors at the right time—the right investors are often investors who have invested in and/or shown an interest in your space.

Make a great first impression

  • Develop as much evidence of customer demand as possible before raising capital. If your company is pre-revenue, MOUs, LOIs and even customers willing to become references are helpful.
  • Leverage your networks to get a warm introduction to prospective investors.